16633 Ventura Blvd Suite 1050 Encino CA, 91436
Copyright © 2014-2018 Presley Aronson Enterprise. All rights reserved.
The Creation Process:
This is where the creative juices get flowing and we start envisioning your commercial together. We'll take your vision and characters and start developing situations that will market you appropriately. We’ll also look at the calendar and decide a shoot date that is right for you.
We will take the ideas we discussed together and turn those ideas into a formatted script. We’re all about collaboration and about getting these scenes to be as close to your vision as possible. It’s important your company connects with the scripts.
Once the final scripts are approved, our office goes into a pre-production process. Your shoot will be meticulously organized. As we scout for locations, schedule the shoot, create the shots, do the casting, get the props, pick the wardrobe and send out a final call sheet within 24 hours before your shoot with all the specifics.
The crew and the cast will arrive at the given call times on location. The actors will go into hair and makeup, then the actors will go over the scene with the director before we start shooting. Our Basic package takes about 3- 4 hours, Our Deluxe package takes about 4-7 hours, Our Platinum package takes about 5-9 hours.
As soon as we’re done filming, we start the Post-Production process. Within a week or two(depending on how long the commercial is), we will have a "rough cut" ready for you to look at. The rough cut is the first edit of your commercial before color correction, cleaned sound or music. We'll then apply any notes or requests you have and move towards a final edit.
Once we have the final cut of the commercial approved by you, we will start the music composition, sound enhancement and color correction to move towards the FINAL cut ready to go out.